Confront the uncomfortable.
The 'I can kill you' campaign was a precursor to the 'Someone's got to do it!' campaign for the Dirt Exhibition at the Wellcome Collection, Euston Road, London. This campaign focused on the dangers posed to humans from the environment around us.By enlarging images of bacteria, parasites, moulds and fungus the viewer is confronted with images that are unsettling yet intriguing. The tag line is a stark reminder of the hidden dangers in every day life.
The 'I can kill you' campaign was a precursor to the 'Someone's got to do it!' campaign for the Dirt Exhibition at the Wellcome Collection, Euston Road, London. This campaign focused on the dangers posed to humans from the environment around us.By enlarging images of bacteria, parasites, moulds and fungus the viewer is confronted with images that are unsettling yet intriguing. The tag line is a stark reminder of the hidden dangers in every day life.
